13. Present Continuous. Reading

In today's world, sports stars use social media to connect with fans and build their personal brand. Social media platforms such as Instagram and Twitter allow athletes to share their lives outside of sports. This helps increase their popularity and attract more fans.

When sports stars post about their training or daily activities, they create a connection with the audience. This publicity can lead to more followers and greater influence. Fans are often interested in what their favourite athletes think and do, which is why these posts are important for building a brand.

Sports stars often use social media to attract sponsors. Companies want to work with popular athletes to promote their products. Companies look for active athletes with high achievements and active social media. An athlete with a large following can reach more people easily. This is a good way for sponsors to get more coverage for their brands.

Sometimes, athletes are involved in interviews on social media, where they answer questions from fans. This interaction can increase their appeal and provide direct feedback. It also helps them control their image without relying solely on traditional broadcast media.

In addition, many sports stars create commercials that are shared on their social media accounts. They promote products they like or believe in. This not only earns them money but also strengthens their personal brand.

Finally, the headlines about these athletes often include their social media activities. This shows how important social media has become in the world of sports. Overall, through their online presence, sports stars can effectively manage their public image and reach greater audiences.

 

1. Athletes are __________ their lives outside of sports on Instagram and Twitter.